WES 2012 :: Interface between Industry and Academia to Create Employable Skills

WES Track: Others

Title of Paper: Interface between Industry and Academia to Create Employable Skills
Author Name: Anita Bora
Email: anitabora72@yahoo.com
Organization: IMS Design and Innovation Academy
Address:  A – 8 B, IMS Campus, DIA Building, Sector – 62, Noida, Uttar Pradesh, India


Interface between Industry and Academia to Create Employable Skills Abstract We all have grown with studying loads of subjects which have never been referred again. An engineering students due lack of opportunity for right job profile has to start working as marketing manager or a purchase person or a science graduate picks up defence services. Most of us in India are not clear of our professional future until our early twenties. This leads to situation where in the industry has to struggle with the candidate to train according to their own requirement. Taking a cue from our own social history, where castes were divided on the basis of the work profile of each of the segment. Kshatriya knew that they have to take care of their country’s defence, Brahmins knew that they have to be involved with conducting rituals and teaching, Vaishyas were taking care of the business and Shudras were taking care of other jobs of the society. They were doing their jobs from generations to generations. Since the childhood the kids were trained to do their respective jobs. Despite having so many drawbacks of this system, it had a very strong reason of its success. The reason was clear division of labour thereby gaining work specialization. In today’s competitive world where the youth carry pressure to achieve great success and work very hard to do so. Most of them do not decide their career options in early stages. The criteria of choosing a career is generally the commercial aspect and glamour attached to that profession. In the process of achieving these two criteria he hops the jobs and changes the industries and profiles within a short span of time. On a broader perspective neither the country nor the organization gets a reliable answer to their organizational requirements. On one hand, the country is struggling with the problem of unemployment whereas on the other hand industries like retail, apparel, academics and many more are suffering from shortage of manpower. Most of the people who are there in any profession have never had their current career as their first career options. With highest numbers to middle class wherein the youth is scared of taking business risk or are traditionally dreamt of limited number of career options i.e. Doctor, Engineer, Chartered Account or a Lawyer prefer to stand on long queues knowing they that the chances of success are limited rather than starting something on their own or try another option. Or educated women force who are unable to pursue their careers on account of their family priorities on one hand and stringent job requirements of the human forces in terms of number of hours, location of work or timing of the job requirement on the other hand. There is a tremendous scope for our country to put one and one together thereby bridging this gap. There is also a great scope of employment generation lying in rural employment sectors. Family are getting divided and subdivided for their ancestral properties without looking out for additional sources income avenues. This paper will also investigate the reason and social pressures of parents as parents play a major role in contributing to dreams and finally deciding the career options for their child. It would also attempt to suggest ways to upgrade and abreast parents for right parenting as far as the career guidance of their child is concerned. This paper will attempt to provide following observations to the industry as well students fraternity: • Step I • Reasons and challenges of choosing a profession • Step II • Challenges faced by the industry to choose right candidate (with special reference to retail industry and apparel industry) • Step III • An insight of current education system and scope of improvements with a special perspective of employability. Enlist all the industrial requirements for higher positions of these three industries Retail, Apparel, Creativity at the school level. • Step IV • Option to industries to take active participation in the education system in earlier stages of the schools • Step V • Defining methodology to design career path as part of the basic education The research will be conducted in phases firstly by investigating the secondary data sources initially using syndicated sources followed by depth interviews of the teacher, students, parents and industry. Finally, take mass opinion with the help of a questionnaire. Thereby suggest the final recommendations. This work will be a reliable reference for the schools to incorporate upgradation in their course curriculum, adapt new methodologies to integrate industry and their requirements in the education dissemination. Involve industries to understand over all education system and be in sink and suggest developmental changes in education with respect to the business dynamics. This topic leads to scope of such organizations that could be bridging the gap between the industry and academics. Organizations who know industries and academics well would be best suited for area. Government has been taking much initiative under its various programmes like legislation making free and compulsory education a Right of every child in the age group 6-14 years which has come into force from 1st April, 2010. Rashtriya Madhyamik Shiksha Abhiyan has been launched recently as a step to universalize secondary education. Simultaneously, efforts are being made to create a robust and vast system of higher and technical education. Recent years have seen certain important committees and commissions deliberate on education. National Knowledge Commission (2006) Report on higher education supports a strong reform agenda through public investment. Recently, the report of the committee on renovation and rejuvenation of higher education (Yashpal Committee) has recommended protecting the intellectual autonomy of educational institutions and the creation of an all-encompassing National Commission for Higher Education and Research (NCHER) to replace or subsume the existing regulatory bodies. The report talks about the concept of a university as a place where research and teaching become two important pillars of the creation of knowledge and should go together (source: mhrd.gov.in). All these steps would be more effective if there is an equal participation of industry and private institutions too. This paper will conclude with an option of recommending common platform for these units.

Brief Biodata of Presenter:

Anita Bora comes with blended rich experience of 15 years form Industry and Academia. Anita is a science graduate. She specialized in Marketing from Sardar Patel College of Communication and Management, Delhi (a subsidiary of Rajendra Prasad College, Mumbai), did Post Graduation in management from Institute of Management Technology, Ghaziabad and Post Graduation in Computer Applications from Jamia Millia Islamia, Delhi. Her Industrial work experience of 11 years comes from organizations like Momentum India, Godrej Pacific and Tech Pacific. Her 4 years of academic experience comes from Jamia Millia Islamia,Delhi and Institute of Management Studies – Design and Innovation Academy, Noida. In IMS DIA she has headed the Retail Department and was instrumental in collaboration with Retailers Association of India. She participated in the formation of Design Modules and Study Material for University of Central Lankshire during the collaboration process of IMS DIA and UCAL for their Fashion Brand Management Course. Anita has been interfacing with Industry for placement and Internships of retail Students. During her tenure with IMS DIA she developed herself for design management subject. Recently, she has been awarded as among st the top 100 Speakers in North India University of Cambridge (British Council)

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